Uniroyal® Travel Survey Results - English Canada
Key Messages:
- As we've seen with this survey, road travel continues to be an important method of transportation for Canadians, but vacationers must travel smarter to get the best bang for their buck.
- The Uniroyal brand stands for value, and our mission is all about helping Canadians get more mileage for their money.
- Summer vacations are all about having fun with family and friends, but we can't forget to take the necessary precautions to ensure our safety while on the road.
- By taking a few minutes to pack an emergency kit or spare tire before departure, we're more likely to remember our vacations for all the right reasons.
Road Trip Stats:
- More than 2/3 of Canadians plan to take a road trip this summer (68%)
- The average number of road trips planned this summer is 2 to 4
Gas Prices:
- Gas prices are affecting road trips, as 28% said they're taking shorter trips (shorter in length of time), and 26% said they're choosing destinations closer to home...but 46% of Canadians say gas prices will not affect their travel plans.
- Of those not taking a road trip this summer, over half say they would like to, but fuel costs are too high (52%).
Drivers vs. Passengers:
- Half of Canadians (49%) prefer to share the driving responsibilities with a travel companion
- Women are more likely to prefer sharing the driving (58%) or being a passenger (23%)
- Men significantly prefer to be the driver all the time (58%)
Driving Behaviour:
- 85% of Canadians sing while driving
- More than three-quarters (77%) eat while driving
- 57% yell at traffic while driving
- 20% sometimes drive without shoes on
- 19% of WOMEN groom while driving(compared to 13% of all Canadians)
- 84% of Canadians will ask for directions when lost
- 45% talk on cell phones (on the actual handset) while driving
- 25% talk on a cell phone using a hands free device while driving
- 11% admit to text messaging on a cell phone while driving
Road Trip Necessities:
- Music is the most important "accessory" for drivers – 84% of respondents bring their favourite tunes on a road trip
- 71% bring snacks on a road trip
- 66% bring an emergency or first aid kit on a road trip
The survey was commissioned by Uniroyal and conducted by Harris-Decima between April 25 and May 5, 2008. A total of 1,262 surveys were completed online. A pure probability sample of the same size has an associated sample margin of error of +/- 2.8%, 19 times out of 20.
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