OUR HISTORY
OUR HISTORY
Proud of the Past. Never Stuck in It.
Uniroyal tires have been on the road since 1892. That’s longer than most roads have been paved. And when you’ve been around that long, there’s usually a reason—or two or three.
We were founded as the U.S. Rubber Company, and since then, we have earned the trust of five generations of American and Canadian families.
Our customers trust us to be reliable and authentic. Our brand has sported a lot of looks over the years—from the iconic tiger with paws that grip the road like our tires due to Uni, Roy and Al, the drivers who kept us entertained while also teaching us what not to try at home.
Through every era, we’ve remained authentically dependable, giving our customers exactly what we promise—trustworthy quality and great value. We commit to each corner, never cutting it. Because we want our customers to trust us. And they do.
Our Values
values 01
![values 01](https://cxf-prod.azureedge.net/uniroyaltires-production/attachments/clrqjszn3007901ij0aylilha-values-01.full.png)
TRUSTWORTHINESS
values 02
![values 02](https://cxf-prod.azureedge.net/uniroyaltires-production/attachments/clrqjucjv006i01jc5bzdl7w5-values-02.full.png)
AUTHENTICITY
values 03
![values 03](https://cxf-prod.azureedge.net/uniroyaltires-production/attachments/clrqjvmfk005g01iibffp206i-values-03.full.png)
VALUE
values 04
![values 04](https://cxf-prod.azureedge.net/uniroyaltires-production/attachments/clrqjwt7v005p01iirzona6gz-values-04.full.png)
INNOVATION
giant tire sun
![giant tire sun](https://cxf-prod.azureedge.net/uniroyaltires-production/attachments/clrqjr1w5006c01ijx4bigpgw-giant-tire-sun.full.jpg)
As Uniroyal evolves and grows, we have no intention of reprioritizing what’s worked for more than a century. Making affordable, dependable tires for smart, sensible customers and their families will always be #1. That’s how it’s been for 130 years.